• Creative, multidimensional and results-oriented leader with strategic vision and consistent record of implementing effective solutions required to meet changing market needs within budget and time constraints
  • Extensive experience in website analysis, project management and formulating unique strategies to promote web visibility and site usability
  • Committed to quality, attention to detail and on-time delivery
  • Programming experience: ASP, PHP, CSS, HTML, JavaScript, XML, AJAX, MSSQL, MYSQL
  • Web Development and SEO/SEM Tools: Adobe Suite (including Dreamweaver, Illustrator, Photoshop, InDesign, Captivate), WordPress, Drupal, Wix, ClickTracks, WebTrends, Omniture, Google Analytics & Adwords, Microsoft AdCenter

WEB MARKETING MANAGER, Education Futures Group, Richardson, TX,
4/2010 – Current

  • Re-launched; worked closely with content owners to improve visitor experience while providing search engine friendly principles to support SEO / PPC; Achieved significant decrease in bounce rate, increased site interaction, propelled leads conversion by 260%
  • Managing multiple vendors on strategic SEO efforts and PPC campaigns. Presented findings and execute link building strategies. Attained 25% (60% Organic) traffic increase within 3 months.
  • Develop strategies and execution of web/digital marketing initiatives, focused on delivering higher conversion traffic and improving social media communication
  • Lead Online School implementations and launch of new online division website, virtual presentations, micro sites and landing pages
  • Deployed and manage corporate Intranet on Sharepoint MOSS 2010 across corporate office and 6 remote campuses
  • Project lead, trainer on web interaction tools and web portal

1/2008 – 12/2009

  • Spearheaded web initiatives, internet marketing, developments, implementations, SEO and SEM attaining $12m annual online-referred revenue
  • Directly mentored developers and designers in a cross-matrixed environment for multiple simultaneous projects. Assist with improving overall team efficiency and skill sets through training, code reviews and best web practices
  • Performed website analytics and reporting on web properties using WebTrends and Google Analytics capturing top 5 ranking on all focus keywords
  • Subject matter expert for Walgreens Web Strategy team exploiting web 2.0 to facilitate interactive information sharing
  • Achieved 30% increase in operational efficiency leading a team of application engineers to maximize automations and support critical business strategies
  • Implemented systems enhancements within Siebel CRM to deliver programs as differentiators setting the company apart from competitors
  • Standardized SDLC SOP for IT, QA and PMO departments to achieve zero downtime on core applications and successful releases within or under budget during entire tenure
  • Significantly improved IT image by developing inter-department relationships, creating an immediate impact through the use of proper communication channels, follow-up and timely turn-around times for requests. Leading weekly meetings with head of departments to address customer feedbacks, projects prioritization and technology solutions Managed systems conversion projects including custom applications rewrite, data and reports migration

SENIOR WEBMASTER , McKesson Specialty, Frisco, TX (acquired by Walgreens Specialty)
12/2006 – 1/2008

  • Directed and implemented redesign of websites across the organization utilizing user-centric model to improve user experience and exploit OTN’s brand recognition while maintaining web visibility through effective redirects
  • Lead web enhancement initiatives leveraging Omniture, ClickTracks and customer feedbacks to increase customer satisfaction and drive revenue channels
  • Redesigned user interface and delivered product showcase presentation for LynxMobile™, an OTN flagship SaaS application.
  • Implemented live chat with customer service department and pharmacists across corporate websites and online campaigns to increase engagement with customers and increase conversion rates
  • Developed home-grown Active Directory-driven HelpDesk System to allow for a transparent project management between IT, PMO and Business owners
  • Supported other departments by delivering web solutions including contracts management for Finance, employee incentive program for HR, clinic listing for Sales

SYSTEM ADMINISTRATOR II , OTN Specialty Services, Frisco, TX (acquired by McKesson Specialty)
3/2003 – 12/2006

  • Enhanced company’s website and web applications to improve site usability and increase operations efficiency
  • Optimized website cross-browser compatibility and analyzed effectiveness of email campaigns and landing pages using DeepMetrix and ClickTracks
  • Published online patient education materials resulted in 70% reduction in dvd prints
  • Architected and designed customer-facing web portals for Patients and Physicians
  • Created online survey application to capture patient adherence, intervention and outcome Administered LAN & WAN infrastructure, including multi-platform Exchange Servers, spam-filtering, security, disaster recovery, help desk support and networking

WEB MEDIA SPECIALIST, ivpcare, inc, Frisco, TX (acquired by OTN)
7/2000 – 2/2003

  • Championed and created intranet, e-Learning site and corporate website
  • Lead corporate training sessions and created online learning materials for intranet functions and usability
  • Effectively managed Search Engine Optimization on Overture and Google Adwords on a minimal budget, increasing site traffic by 310% within 3 months
  • Chairman of Intranet Committee managing inter-department collaborations Produced collateral communications materials, eLearning videos and email-blasts

Standard of Excellence WebAward - 2001 & 2005
Outstanding Website WebAward - 2004
Best Pharmaceuticals Website WebAward - 2002

CIW Associate
CIW Professional Site Desinger

Fluent in Indonesian and Chinese (Mandarin)
Major: Management Information Systems
Graduated: Dec 1999
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Please Note: (Corporate Website) and (Patient and Physician Web Portal) was shut down due to conversion.

Please see screenshots: